Making It Happen: Brewing a Better Forest

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Minneapolis is a beautiful city with many beautiful, tree-lined streets. Sadly, many of those trees have been or will be cut down due to Emerald Ash Borer, an invasive species that is highly destructive.

Not to worry, though. The trees will be replaced.

In fact, the City of Minneapolis plans on planting 10,000 trees a year. They have the budget to do so, but what’s lacking is the budget for tree maintenance, including watering of the trees. That’s why the City counts on homeowners to water the young trees.

Getting people to actually do it, however, has been a challenge. And that’s where Brewing a Better Forest comes into play.

The idea came to a group of seven friends who all work in urban forestry. They got together to talk about ways to incentivize citizens to water these young trees that will be planted along city boulevards.

Their solution: ask people to adopt a tree and reward them with free beer.

And, what does does it mean to adopt a tree?

It means you get to name it, of course, but it also means you agree to water it once a week. You don’t have to pay anything and in fact, you get rewarded with a free beer.

Pretty slick, huh?

Right now, only young trees in Minneapolis are adoptable, and you can find out where they are on this map.

Once you find a tree to adopt, all you have to do is fill out the online application. Brewing a Better Forest will then send you a welcome packet, including a tree tag (if the tree doesn’t yet have one) and a token for your free beverage.

Brewing Better Forest

You can redeem your free beer at 612Brew or at Sociable Cider Werks, who recently signed on as a partner.

If you want to help but don’t have the capacity to water a tree once a week, you can make a monetary donation instead and still receive a token for a free beer.

To find out more, please visit the Brewing a Better Forest website or Facebook page.




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